OBJECTIVE / To create a system based on a handmade sign found on the street. The design must follow the original intent of the sign.
APPROACH / I found a sign from Glashoff Farms at a farmers’ market. The purpose of the sign was to sell their low sugar handmade preserves. I created a design system that includes a packaging system, a booklet, and a website. I focused on the organic and healthy quality of Glashoff Farms' preserves and applied a more modern design to attract young audiences. I utilized bright colors to indicate the freshness of the fruits. Moreover, I used hand drawn stitch lines to give it a handmade feel.